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Master Trusts are constantly updating their propositions under competitive pressure from others in the market

In an increasingly competitive market, our report examines the key areas of focus for master trusts outside of investments. For employers and trustees alike, who are reviewing or looking to make the move to a master trust, we explore other important areas that have both an impact on the DC savers’ experience and ultimate outcomes.

This includes a look back at service performance over the last two years, with some big gulfs between the best and worst master trusts, predominantly caused by the success of retention and recruitment, and the knock-on impact to capacity planning. The mystery of the key to successful engagement remains, albeit with some examples of best practice coming through.

Finally, innovation in the post-retirement space has started, although in its infancy relative to other parts of the proposition. This is a vital nut to crack if members are to get the much needed support required when making one of the most important decisions in their lifetime.

Overlaying all this is how can AI help and improve a DC savers’ experience.

What’s inside?

  • How the market has developed
  • Improving service standards
  • Member engagement and financial development
  • How post-retirement offerings are evolving

Master Trusts Unpacked: Evolving propositions in a time of change

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