Population 2050

Why it matters that we understand where the future is taking us.

The last few years have been eye-opening, exhibiting a tremendous pace of change for all of us as individuals and a society.

2023 was declared the warmest year on record, and it’s clear that urgent collective action is needed to protect our planet. The pandemic was a reminder to all of us of the fragility of life as we know it. Economies are struggling to find their equilibrium, and the UK and many other countries are still experiencing a cost-of-living crisis for both workers and retirees. Health systems are still playing catch up post-pandemic, exacerbated by demographic shifts. War in Ukraine and in the Middle East has put energy security at the top of the political agenda. And even over just the last few months, AI continues to evolve at the pace of a sprinter and its uses and applications seem to grow daily. These issues present us with both opportunities and threats that policymakers and business leaders need to understand.

If the early 2020’s have taught us one thing, it is that preparation is key. Understanding what challenges are on the horizon will mean that we can better understand and weather the storm, and we can make sure that our businesses and societies are resilient and adaptable. The big macro and societal trends impact us all, regardless of industry or expertise.