How can businesses keep up in a fast-paced digital world?
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A Microsoft study conducted in 2015 reported that the average attention span dropped from 12 seconds in 2000 to eight seconds. The research suggests that this was due to constant exposure to digital content and multiple screens.
Since then, digital transformation has accelerated. Innovations like the rollout of 5G, advances in renewable energy technology, and the emergency of advanced AI tools such as ChatGPT have reshaped our interactions with technology. With such easy access to new technology and endless streams of content, it’s harder than ever to keep up with the fast pace of the digital world. Online content has less than eight seconds - probably even less time today - to capture users' attention.
How we can help
Artificial Intelligence (AI) continues to evolve at pace and its uses and applications grow daily. At LCP, we have been embracing this change and exploring how AI can support us to be more efficient in our day-to-day work and for developing new tools for our clients. A number of experts in our Digital Services team have been developing our first gen AI tools over several years. Most recently, we’ve been looking at how AI can improve content accessibility. Our new tool, Transpose™, is designed to do just that.
Like many other businesses, we have the challenge of delivering content that resonates with diverse audiences, who have different preferences when it comes to how they consume content. We’ve been looking at how we can make our content and communications more inclusive and engaging, but Transpose™ goes further and puts the control directly into the users’ hands. We think it could be transformational for businesses looking to improve the accessibility of their content and amplify their engagement
How can Transpose™ help businesses?
Transpose™ integrates into your existing platforms and leverages Large Language Model (LLM) capabilities to allow users to convert text-based data into other formats such as video or audio. It works really well across either PDF heavy document libraries or with web-based content, and we’ve been using it on our own website and our energy research subscription service. If someone is more of a visual learner, they could convert a long form article to a short video – you can even change the language. Being able to customise the content helps users to interact with it in a way that suits them, as well as saving them time. This is really key for businesses wanting to improve their engagement and connection with customers.
What trends to look out for in 2025 and beyond
One of the main focuses of AI in 2025 is Agents. At the moment, we have sophisticated AI models which are being used daily to help users, but they are constrained to one-off text-based tasks within the browser. This year, the technology has improved enough to be able to give the AI agency, enabling it to interact with web pages and computers. This will allow us to automate simple, routine tasks helping people to scale up their work and focus on the more creative and demanding tasks. As pricing and performance continue to decrease and increase, respectively, this makes this more and more conceivable. There is still a significant amount of work to get to this point, but the benefits will be massive.
