Benchmarking study on the European Building Energy Management (BEMS) market and innovative solutions in Europe to support the client develop and enhance its offering in this space.
The client background
The client is a European energy utility that currently provides building energy management (BEMS) services to small and medium sized professional customers. Given the growing BEMS market, the client was interested to understand how it should enhance and upgrade its offering, or develop new offerings.
What the client needed and their key question(s)
To understand how they should develop their offering, the client sought an enhanced understanding of the European energy management services market. Their focus was on pinpointing impactful and innovative BEMS solutions in Europe, along with understanding market trends and customer expectations.
Our solution
We adopted a structured two-stage study to deliver these insights to the client, packaged in a comprehensive framework addressing markets in seven European countries.
The first stage provided a market overview of the European BEMS market with an assessment of the market size, trends and key players. We also provided an overview of relevant regulations and policies governing the BEMS market across Europe.
The second stage involved a detailed benchmarking analysis of 12 innovative BEMS offerings, provided by both incumbents and startups across European markets. This in-depth examination included a comprehensive breakdown of solutions’ features, capabilities and technology infrastructure, pricing model and strategic partnerships, and an assessment of customer needs and expectations. We carried out industry interviews to obtain a complete and in-depth understanding of the companies offering BEMS solutions. This enabled us to create competitor profiles detailing their market positioning, competitive strengths, unique selling points and key differentiators.
Our impact
Our research enhanced the client’s comprehension of the European BEMS market and how it is likely to evolve, considering existing and upcoming regulations, as well as changing customer expectations. Informed by the deep insights from this study and our advice, the client has progressed in its thinking of how to develop and tailor its services to best align with customer needs and ensure their solutions are market leading and innovative.
