Market entry strategy for a digital energy innovator

LCP Delta provided market insights and future trends in key market technologies to assess the markets for our client’s future expansion. 

Background

Our client, a leading innovative digital energy provider, is considering expanding to other European markets that could present significant opportunities for their products and solutions.

What the client needed and their key questions

Our client was seeking to gain insights into the current market landscape and emerging trends in key technologies such as PV, heating, EV charging and battery storage to evaluate opportunities for their potential growth options.

Our solution

We carried out an overview of insights and trends on the following data points for 9 European countries:

• General market data including number of households/housing type, smart meter development, switching rates, number of suppliers, breakdown of tariff types.
• Current and growth rates by new technology: EV, EV charging, Solar PV, heat and batteries.
• Most popular brands by product type: EV, EV chargers, solar PV, heat and batteries
• A high-level overview of BRP requirements.
• Identify key disruptive players across the industry.

Our impact

Our insights shed light on market dynamics and the evolving landscape of the energy and technology sectors, supporting our client's strategic vision as they grow into new European markets with promising opportunities for their products and solutions.